1910 FRUITGUM COMPANY
 The
prototypical bubblegum group, the 1910 Fruitgum Company was the
brainchild of Buddah Records house producers Jerry Kasenetz and Jeff
Katz, also the masterminds behind such phenoms as the Ohio Express and
the Music Explosion. The Kasenetz-Katz formula was a simple one: they
enlisted anonymous studio musicians (in this case, vocalistsMark
Gutkowski and Joey Levine -- also the singer in the Ohio Express --
along with guitarists Frank Jeckell, Pat Karwan, and Chuck Travis, horn
player Larry Ripley, and drummers Rusty Oppenheimer and Floyd Marcus)
and prolifically recorded lightweight, fluffy pop songs which found an
eager audience in fans looking for an alternative to the edgier rock
music of the late 1960s. With the 1910 Fruitgum Company, the
Kasenetz-Katz team scored their first major hit, the 1968 Top Five smash
"Simon Says," launching the bubblegum craze; that same year
they also scored with the singles "1, 2, 3 Red Light" and
"Goody Goody Gumdrops," all three issued as title tracks from
the group's first trio of LPs. 1969's "Indian Giver," the
title cut from the Fruitgum Company's fourth album, was their last Top
Five hit, and after one last LP, Hard Ride, the group was disbanded;
some of its members later resurfaced in the Kasenetz-Katz Singing
Orchestral Circus. ~ Jason Ankeny, All Music Guide
DISCOGRAPHY
Albums
Simon Says (#162) - Buddah BDM-1010 (Mono - promotional release only)
/ BDS-5010 (Stereo) - 4/68 Pop Goes The Weasel / "Keep Your
Thoughts On The Bright Side / Magic Windmill / The Year 2001 / Soul
Struttin' / Simon Says / May I Take A Giant Step (Into Your Heart) /
Bubble Gum World / Happy Little Teardrops / The Story Of Flipper / (Poor
Old) Mr. Jensen 1, 2, 3, Red Light (#163) - Buddah BDS-5022 - 10/68 1,
2, 3, Red Light / The Song Song / Shirley Applegate / The Mighty Quinn /
Yummy, Yummy, Yummy / 9, 10, Let's Do It Again / The Book / Sister John
/ Take Away / Lookin' Back / Blue Eyes and Orange Skies Goody Goody
Gumdrops - Buddah BDS-5027 - 1968 Goody Goody Gumdrops / Liza / Mr.
Cupid / Hot Diggity Dog / Hook Line & Sinker / Dee-Licious / Please
Me, Tease Me / (Play Our Song) Mr. Music Man / A, B, C, I Love You /
Fee-Fi-Fo-Fum / Polly-Wally-Doo-Da-Day Indian Giver (#147) - Buddah
BDS-5036 - 4/69 Indian Giver / No Good Annie / I've Got To Have Your
Love / Good Good Lovin' / Candy / Special Delivery / Game Of Love /
Let's Make Love / Groovy, Groovy / Sweet Lovin' / 1910 Cotton Candy
Castle Hard Ride - Buddah BDS-5043 - 1969 Don't Have To Run And Hide /
All These Things / (a) Eulogy, (b) Selub / The Train / Creations Of
Simon / Collections Of Thoughts / (a) In The Beginning, (b) The Thing /
Togetherly Alone (5 Movements)
Singles
"Simon Says" (#4) / "Reflections From The Looking
Glass" - Buddah 24 - 1/68 "May I Take A Giant Step (Into Your
Heart)" (#63) / "(Poor Old) Mr. Jensen" - Buddah 39 -
4/68 "1, 2, 3, Red Light" (#5) / "Sticky Sticky" -
Buddah 54 - 7/68 "Goody Goody Gumdrops" (#37) / "Candy
Kisses" - Buddah 71 - 10/68 B-side is an instrumental jam, recorded
backwards "Indian Giver" (#5) / "Pow Wow" - Buddah
91 - 1/69 B-side is an ode to "Howdy Doody" recorded
backwards, originally recorded by The Flying Giraffe (another
Kasenetz-Katz produced group) on Bell Records "Special
Delivery" (#38) / "No Good Annie" - Buddah 114 - 5/69
"The Train" (#57) / "Eternal Light" - Buddah 130 -
8/69 "When We Get Married" (#118) / "Baby Bret" -
Buddah 146 - 11/69 "Lawdy, Lawdy" / "The Clock" -
Attack 10293 - 1970 "Go Away" / "The Track" - Super
K 115 - 1970
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